Welcome to NatalieYerger.com, a Raleigh-based style blog written by Natalie Yerger. Founded in 2017 as an outlet for Natalie’s love of writing and curating, NatalieYerger.com became a place to inspire other women to see all of life as a canvas for their creativity.

 My Story

Born and raised in Raleigh, North Carolina, I had high standards for myself and big goals for the future. With dreams of living in a big city, I set my sights on “anywhere but here” after receiving a journalism degree from UNC-Chapel Hill. I finally got my wish when I received an offer to work for Facebook in the San Francisco Bay Area. In California, my reality appeared to check all the boxes for what it means to be a “successful adult,” but one day I woke up and realized I was unhappy and completely unfulfilled as a creative.

I found myself packing up once again and headed back to Raleigh where I traded my highly regarded technical job for a career in freelance writing, which I leverage as the financial fuel for my true passion: this blog.

On NatalieYerger.com, you’ll find style that combines the timeless and the trendy, always with a touch of feminine. My hope is to create a corner of the Internet where you’re encouraged to feel dignified in pursuing creativity in everyday acts like dressing, makeup application, and working out, not because you have something to prove but because it’s an expression of who you are and what you love. I believe there’s meaning and beauty in all things, and I hope this blog inspires you to see that, too.

My inspiration? Country french interiors, film photography, the textures and colors of nature, and music. If you’d like to know more about me, read the questions below or my FAQs here. Want to chat? Email me at neyerger@gmail.com.


More About Natalie

Where did you grow up?

Raleigh, North Carolina

Favorite coffee order?

Decaf americano with a splash of cream or an iced black coffee

What do you do for workouts?

Running and resistance training

College major?

Journalism – Public Relations

First job?

Digital marketer


Middle of three

Decor style?

Inviting french country

Personal style in three words?

Feminine, neutral, effortless


My golden retriever, Huck

What’s your ideal Saturday?

Walk to coffee, workout, day on the beach, outdoor shower, dressy dinner out, then home for PJs & a movie

Natalie's Picks

If you’re interested in collaborating with Natalie on in-store events, editorial content, brand representation, fashion campaigns, etc., please contact us: hello@natalieyerger.com